Content Creation
The Heart of SEO
You can’t succeed in SEO without high quality content.
When I first got started in SEO, if you had the right keywords on your page you could get thousands of visits a month. It wasn’t important how well written your content was as long as it satisfied certain SEO requirements.
Things have changed. The same content that would lead you to the top of rankings in the past will get your site penalized today.
The New Content Ranking Factors
SEARCH RELEVANCY
Rather than thinking about keyword matching, you should be thinking about how relevant your page is to a given search.
Your content should be focused on fulfilling a user need.
BOUNCE RATE
If a user clicks on your page and immediately clicks away, it’s a vote against your site.
Your content needs to keep users on your page by being relevant and high quality.
TIME ON PAGE
The more time a user spends reading your page, the better. But users won’t spend time reading a block of text.
Your content should be engaging in voice, authority, and design.
Ready to get started?
Our
Services
High Quality
Get high quality content that will match searches, keep users on the page, and send signals to Google that you have a superior web presence.
Design Focused
We’ll work with your web designer or directly in your CMS to ensure that your content is designed like a web page, not a novel.
Never Spammy
Low quality keyword stuffed content will do more harm than good. Our content integrates keywords without being spammy.
Precisely Targeted
Our content is targeted without being forced, ensuring that you’ll gain positive signals for the searches that are most important to your business.
Local Search Optimized
Whether you’re looking to rank in Evansville, Chicago, or anywhere else, our content can be optimized for local searches.
Steadily Paced
Rather than dumping dozens of pages onto your site at once, our content is designed to be slowly rolled out to send signals that your site is growing.
Feature
Ready to Learn More About SEO Content?
Click the link to read how we use interlinked pages called Content Clusters to grow your topic authority.