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OUR STORY
A history of working with the best
My name is Josh Gipson, and I’m the owner and operator of Accuracy SEO. This is my story.
Getting Started in Content Creation
I got my start in SEO in 2006. After graduating from college and dabbling in developing websites, I moved to New York City. I found work writing web content for an online marketing agency, and it was there that I was first introduced to search engine optimization.
After writing and publishing hundreds of pages of SEO optimized content, I was thoroughly enmeshed in the ideas that drive online marketing. With experience developing websites, I knew that it was only a short jump to running full SEO campaigns.
I read books detailing everything there is to know about SEO, and soon found myself working as an SEO Strategist at a major online marketing agency in downtown Manhattan.
SEO Strategist Years
There my ideas about running full SEO campaigns were put to the test. I was managing teams of vendors and leading efforts budgeted at tens of thousands of dollars per month. My clients included Fortune 500 companies in highly competitive industries like car insurance and cell phone service.
My campaigns big and small experienced wild success. Clients sent me bottles of champagne for Christmas and I ate lavish company dinners when brand managers came to visit New York.
But I had my eyes on bigger things. One day I accepted a higher paying position as an SEO at State Farm corporate headquarters. This brand was a household name and promised a lifestyle that was hard to resist.
A Corporate Campus with 15,000 Employees
At my new job at State Farm I was one of three SEOs managing an online presence that would be seen by millions of users. As one of the most successful companies in the world, my new employer’s web presence was comprised of tens of thousands of web pages, and every policy decision would be implemented not only by the workers at our massive corporate campus but also by affiliates in cities around the world.
The name of the game was safe and quality oriented search engine optimization, and every decision was made with the goal of creating online marketing that would be just as effective five or ten years down the line as on the day of implementation. Those strategies created years ago are still best practice today, proving the wisdom of user experience driven SEO above all else.
Back in Evansville
When my father was diagnosed with terminal cancer I made the difficult decision to return to Evansville. After his death I was struck with the need to stay close to my family, and with that I started the next phase of my life.
In Evansville I worked as the Head of Content at a local Evansville SEO company, but the low pay wasn’t enough to make the stress and constant deadlines of the position worthwhile.
Eventually I left SEO behind and started working as a librarian at the Evansville Vanderburgh Public Library, but search engine optimization was always in the back of my head.
A Company of My Own
In 2024 my non-compete clauses expired, and I decided to return to search engine optimization. This time the company I’m working for is my own small business, and I’m able to provide the same intelligence and attention to detail prized by massive Fortune 500 companies to small budget oriented businesses.
Since returning to SEO I’ve refreshed my knowledge and studied the ever-changing details of what we know about Google algorithms. Very little in SEO changed during my time as a librarian, but what is different only affirms my belief in a long-sighted quality-first approach.
Starting Fresh
With Accuracy SEO I’m able to work from home and set my own hours. I’m offering my SEO services at a small fraction of the fees that I commanded only a handful of years ago. It’s my hope and belief that by starting small I’ll grow a dedicated clientele who will be shocked to find themselves quickly moving up the SERP rankings.
If you’d like to talk with me, click here and we can discuss what I can do for your business.
(2025 Update!)
Accuracy SEO is now a little over a year old! I’ve helped several local businesses over the last twelve months, and earlier this year Accuracy SEO committed to a long-term agreement with a marketing firm in Columbus, Ohio.
My marketing agency work now takes up about half of my time, but I’m happy to still be working with a select number of Evansville clients. Contact me to find out if I’m currently accepting new contracts.
– Josh
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1134 Loft Cove
Evansville IN 47715
(812) 598-7780
gipsojo@gmail.com
© 2024 Accuracy SEO