After two decades in this industry (from leading Fortune 500 campaigns in New York City to building small websites for local businesses here in Evansville) I’ve learned that most SEO advice is noise, and most SEO providers are out to confuse and mislead their customers. 

Ninety percent of online growth comes from two things done consistently and done well. Unfortunately for most online marketing companies, these two things take more time and skill than any other aspect of SEO.

SEO Key 1: new targeted pages. Every page we publish targets a specific keyword and adds to your site’s topical authority. Google trusts websites that cover their field thoroughly, and a site with thirty strong pages on its specialty will outrank a thin competitor almost every time.

But does it stop at thirty? No. It’s no coincidence that the most powerful websites in the world have thousands of pages. The size of your website has a direct correlation to its ranking potential, and there is practically no limit to how much you can grow your visitors.

We organize new pages into content clusters, groups of related content that reinforce each other and lift your whole site. We used this approach to take a brand-new client site to #1 in about eight months.

SEO Key 2: link & citation building. Links from outside websites are votes of confidence, and citations tell Google exactly who and where you are. We build both naturally and ethically, without resorting to paid links or black hat shortcuts. We can create a thousand plus links to your website without doing anything that isn’t “just good marketing.”

What That Looks Like In Terms of Monthly Deliverables

• New keyword-targeted pages written, optimized, and published for you every month
• Natural links & citations earned from directories, press releases, and websites in your niche
• Keyword position tracking & multi-sourced performance data
• Monthly reporting and strategy adjustments updated to reflect the changing landscape of search

Is there more to SEO than what I covered above? Of course. Google’s ranking algorithm has thousands of top secret components (we have a pretty good idea about hundreds of them). But the vast majority of building a successful website comes down to Content & Links.

Want to know what this means for your specific site? If you’d like a professional’s eyes on your website before committing to anything, contact us for a free SEO analysis.

Local SEO That Puts Evansville Businesses on the Map

If your customers are in Evansville, Newburgh, Henderson, Princeton, Boonville, Darmstadt, or anywhere else in the Evansville area, local SEO is where you’ll see the fastest returns. When someone searches “near me” for what you sell, your business needs to be the answer.

Beyond organic rankings, we target the Local Pack, the group of three businesses Google displays under the map. Landing there gives you visibility and credibility even against bigger competitors.

Our local work includes Google Business Profile optimization, citation building, and ensuring that you use local keywords in all the right places.

GEO: Get Recommended by AI Search

Sure, search is changing. We know this better than anyone. More customers than ever are asking ChatGPT, Claude, Perplexity, Grok, and Google’s AI Overviews for recommendations instead of scrolling through traditional results. Generative Engine Optimization (GEO) is the name given to the art and science of making sure your business shows up in AI responses.

But is GEO different from SEO? From a marketing standpoint, of course! It’s a brand new service that you need right now (and you’re going to have to pay a lot for it)! “And is it different from a practical standpoint, too?” Eh… not really.

GEO is a new part of what SEO has been doing for over thirty years: adapting and changing with the times. When you simplify the noise, AI models look for the same signals we’re already building. They want authoritative content and trusted mentions across the web. That mean we just think about the same old SEO processes a little differently. 

Our GEO work includes structuring your pages so AI can easily cite them, getting your pages to rank well enough to be pulled by AI in the first place (because AI searches the web, too), keeping your business details consistent everywhere online, managing your online reputation and reviews, and making sure that your website is mentioned in places beyond your own domain. We also might work with you to ensure that your social media efforts are consistent with GEO best practices. 

The truth is that the same businesses that dominate SEO usually dominate GEO. We’re pro-GEO. Just don’t fall for a GEO service that isn’t also an SEO service. This is another tactic SEO agencies are now using to further confuse and milk their customers.