Link Building
Creating Site Authority
Link building is the most delicate part of your SEO plan.
Link building is an important step toward creating site authority and boosting your website in search engine results pages. Unfortunately it’s also the most dangerous part of an SEO plan!
If you make link building part of your growth strategy, it must be done carefully, naturally, and ethically.
Safe Link Building
NATURAL
Your links should be acquired at a slow and steady rate, and anchor text should be varied and untargeted.
Google is looking for unnatural link building and your links shouldn’t raise any alarms!
RELEVANT
If there is no natural reason for an outside page to link to yours, then that link may do more harm than good.
Google understands relevancy and so must your link builder.
NO PAID LINKS
Links can be created without paying or trading with the host site. In fact, unpaid and untraded is the very definition of a natural link!
Don’t trust link builders who prioritize paid or traded links.
Our sources
Business Directories
Business directories like Yelp, Better Business Bureau, and Yellow Pages are the starting point for any link building program. These links are natural and should be expected for any serious business. If you’re just starting out with link building, directories and review sites will be your main source for new links.
Competitor Links
We can research and explore links utilized by your competitors. These links are often relevant and specific to your industry, and if your competitors are successful we can assume that their links are safe. Many link opportunities can usually be gleaned from competitor research.
Guest Posting
If you’re subscribed to a full service plan, we can utilize content creation to engage in guest posting. Writing blog posts for other websites as a guest author is a great way to get authoritative links back to your website. Although this is an intensive method, these links are usually highly relevant and valuable.
Broken Link Building
We can find broken links and outdated brand mentions on other websites. This allows us to contact webmasters and ask them to replace their broken links with working links to your site. These links are one-way and appear natural to Google and other search engines.
And More
Depending on your capabilities and specific industry, there may be other methods we can use to obtain natural high quality links. Through outreach, videos, testimonials, and more, we will use every possible technique to achieve safe and powerful links back to your website.
Feature
Still have burning questions about link building?
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