Accuracy SEO

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Doing SEO in Evansville

3 Lessons I’ve Learned

It’s been nearly a year since I launched Accuracy SEO, and in that time I’ve had a chance to work with multiple clients in Evansville— some long-term!

So what have I learned about doing SEO specifically in Evansville, Indiana? Read on to find out!

1. Competition Can Be High, and Wins Can Come from Unexpected Places

I recently spoke with a prospective client. For an hour and a half. I laid out my full view of SEO to him, including my belief that SEO isn’t about ranking specific keywords, it’s about increasing business income. When this very long meeting was over, he told me: “well, you sound pretty smart. But what I really care about is (ranking this one specific keyword).”

So what are your chances of ranking for that one specific keyword in Evansville? They might not be as good as you hope.

The industries that I’ve been working with have clear market leaders, and when you’re not ranking as well as you’d like— or even starting out with a brand new website— you WILL struggle to overthrow the titans of your field for broad root keywords.

That sounds pretty bleak, except for one thing:

Despite strong followings, Evansville businesses aren’t very smart about SEO.

If you’re the top plumber in Evansville, you probably have a huge history of clients, reviews, direct traffic, and brand awareness. That’s going to make your site difficult to outrank for “Evansville plumber.”

On the other hand, even top-ranking Evansville websites are missing major opportunities that they never thought to explore. “Faucet replacement service near me” might be completely without competition precisely because everyone in Evansville only thought of the obvious keywords. And “faucet replacement service” could be a source of substantial new business.

Almost every client I’ve worked with in Evansville has uncovered keywords like this— ideas that they NEVER KNEW could become the heart of their business.

I said it once, but I’ll say it again:

If you’re a business in Evansville, ranking in the top 3 for your “one specific keyword” may not be realistic. But important opportunities that everyone else missed are just waiting to be found.

I know that it’s difficult to imagine what these opportunities might be for your business. That’s why everyone else missed them. Accuracy SEO will help you find them, and you will be surprised at just how valuable they are to your bottom line.

2. There’s Probably a Reason Why Your SEO Will Need to Visit Your Business

So far, someone on my team (usually me) has visited every one of my clients at their place of business.

In some cases, I’ve taken pictures of my clients’ businesses for their websites or Google Business Profiles. In some cases, my clients have wanted me to get a fuller understanding of what their business entails. And in some cases, my clients have just preferred in-person reporting over Zoom calls!

If you’re a business in Evansville, it’s easy for me to come to your location because I’m working almost every day on the East side, near Eastland Mall. Although it may be tempting to go with an agency out of town (if you can afford it) I can confidently say that there will come a day when you will want or need to meet with your SEO in person.

A lot of options open up when your SEO is local!

3. You Will See Big Gains

Every time I get a new client I’m a little bit nervous. I tend to undersell my services, and I always include a section in my pitch about managing expectations.

But let’s be real for a moment. So far, I’ve overdelivered my initial estimates for every long-term client.

That may mean a 200-300% increase in visitors over four to six months. Or it may mean starting from SEO scratch with a “less than successful” business and turning it into a viable commercial enterprise. But every one of my long-term clients has experienced real quantifiable growth and been quite happy with their results.

One detail is fundamental: SEO cannot fix a problem with your business location or create customers for a product that no one wants. But if you have a functional business or even a functional business idea, then Accuracy SEO can help your website grow and reach new customers.

Are you ready to find out more about how Accuracy SEO can help your Evansville business? Click the link to get started with a free SEO analysis: GET STARTED NOW!

“Local boy makes good!”

JoshGipson

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